GLOW With Pride: Amplifying LGBTQIA+ Voices on Spotify

Spotify is dedicated to lifting up the voices and contributions of all artists, creators, and authors. This Pride Month and beyond, we’re also taking a moment to showcase the continued growth and impact of GLOW, our global music platform that amplifies LGBTQIA+ creators and celebrates their contributions to music and culture year-round.

GLOW’s ongoing global impact

Available in more than 50 countries, the GLOW hub is a key destination for fans looking to discover and celebrate LGBTQIA+ sounds.

Since launching in January 2023, the program has also supported more than 100 GLOW ambassadors with marketing, editorial, and partnership opportunities in their home countries and beyond. These artists have been featured across our GLOW playlists, appeared in GLOW billboard ads in cities like New York, London, and Bangkok, and shared their stories across our global and local social channels. Additionally, GLOW playlists have racked up more than 371 million streams and enabled more than 86 million discoveries.

LGBTQIA+ artists who GLOW

Our GLOW hub serves as a dedicated space to highlight offerings from LGBTQIA+ voices, with curated selections and monthly campaigns supporting spotlight artists. We’ve collaborated with artists at various stages in their careers, from Trixie Mattel (U.S.) to LUDMILLA (Brazil) and MOONGA K. (South Africa) to Jean Seizure (Singapore).

We’ve refreshed our flagship GLOW playlist with tracks from LGBTQIA+ artists, and this June, we’re highlighting six exceptional GLOW spotlight artists from around the world: Esteman (Colombia), RUSLANA (Spain), Hakushi Hasegawa (Japan), ALIE BLACKCOBRA (Thailand), Craig Lucas (South Africa), and Sophie and the Giants (U.K.), representing a range of genres and perspectives and showcasing the breadth of talent within the community.